Our new identity for the Australian Institute of Sport launched this morning.
Working closely with leaders across the Australian Sports Commission and AIS, we developed their core brand values, refreshed positioning and new identity system that signals the brand’s bold intent. Gold has been selected as one of the core colours of the brand as it reflects the pursuit of gold for Australia.
"This new brand takes us into a new age for Australian high performance sport. The new positioning will effectively support Australia’s Winning Edge and will I hope, inspire many young Australians athletes” – Simon Hollingsworth, CEO Australian Sports Commission.
"Australia has a rich sporting heritage and the new AIS brand identity represents the sporting ambitions of future generations" – Dominic Walsh, MD, Landor Australia
The new identity launches today at AIS facilities in Australia and Italy. Watch this blog to see the new brand unfold.