1. Our new identity for the Australian Institute of Sport launched this morning.
    Working closely with leaders across the Australian Sports Commission and AIS, we developed their core brand values, refreshed positioning and new identity system that signals the brand’s bold intent. Gold has been selected as one of the core colours of the brand as it reflects the pursuit of gold for Australia.

    "This new brand takes us into a new age for Australian high performance sport. The new positioning will effectively support Australia’s Winning Edge and will I hope, inspire many young Australians athletes” – Simon Hollingsworth, CEO Australian Sports Commission.

    "Australia has a rich sporting heritage and the new AIS brand identity represents the sporting ambitions of future generations" – Dominic Walsh, MD, Landor Australia

    The new identity launches today at AIS facilities in Australia and Italy. Watch this blog to see the new brand unfold.

     

  2. Landor client Pernod Ricard introduced a new global brand identity for Jacob’s Creek at the Australian Open in January 2014. Some of the Landor Sydney team went down to celebrate ! 
     
    The new brand icon will be rolled out globally on all Jacob’s Creek packaging and advertising from February 2014.
     
     

  3. Our Senior Designers, Jen and Matt were recently invited to to CATC Design School to present their thoughts and advice on how to start out in the industry as a Junior Designer and the experiences they had when they first graduated. They also got the chance to see some great portfolios. 

    Massive thanks to CATC for hosting Jen and Matt!

     

  4. Lots of fun was had on Melbourne Cup Day for us Landorians in Sydney.

    Our Klamath Sports and Social team pulled out all the stops with games to keep us entertained. There was even a short ‘racing tips’ inspired write up on each of us!
    Here are a few highlight pics!
     

  5. On the back of our Shine Internship campaign we had a great evening at our relaunch event held at Landor.

    Our Senior Designers, Jen and Matt, shared their advice on how prospective junior designers can enter the industry as well as the wider design team giving portfolio reviews.
    We got to meet some lovely, talented students and see some great work! Our Shine internship kicks off next February 2014 seeing two new interns join the design team for 3 months.
     

  6. Check out some of the recent pics taken of the ‘Shine’
    Internship project distributed around design college, Billy Blue.
    A collaborative effort amongst the design team – there was
    lots of mess but we had lots of fun  - it was well worth the effort!