1. Band names reinterpreted

    Last week we threw the challenge out to the Landor team to graphically represent the name of their favourite band.
    The results were as varied as they were challenging. 

    Take a break and have a guess.

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  2. New World Order

    How the partnership between Landor and Northandsouth is using rapid prototyping to compress the innovation process.

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    Landor feature in the current issue (30 May 2014) of AdNews revealing how we’re ahead of the
    curve when it comes to speed to market.

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    With the rapid prototyping afforded by the new tech, Landor can take a new product from initial brief
    to store shelves in as few as 10 weeks, 
    according to Giles Day, founder of Northandsouth.
    ……………………………………………………………………………………………….

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    ‘It’s not a finished thing in itself, it’s there to provoke a response. [Clients] appreciate that you’ve
    been 
    brave enough to make this thing and put it in their hands.’ Giles Day
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  4. Frocking Hilarious And All For A Good Cause

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    In 2013, Landor worked together with international human rights charity, ActionAid, to build a brand for their all-women standup comedy gala, Frocking Hilarious, in order to raise funds and much-needed awareness for the cause.

    Following a hugely successful sell-out event at the Sydney Comedy Festival, we are continuing our relationship in 2014 to make the night bigger and better, focusing particularly on engaging the public with the deeper ActionAid purpose.

    Paired with an exciting print marketing campaign, Landor developed a captivating stop-motion animation to express the real human cause at the heart of the brand. 

     


  5. A Night with the Sydney Marketing Society

    On Wednesday, I spent the evening with the rest of Landor Sydney’s strategy team at the Sydney Marketing Society’s quarterly career fair. Despite heavy traffic caused by a crane fire in the CBD, we arrived at Sydney Uni prepared to field questions from interested students.

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    Although it was only my second day with Landor, I happily alternated between answering enquiries about branding internship opportunities and snagging the ever-present hor d’oeuvres.

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    Here, Rich can be seen getting down to business, undoubtedly describing the 8 points of something to a captivated student.

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    Flo and Lucy doing what Landorians do best: making things look good, strategically.

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    The elegant MacLaurin Hall abuzz with students—they just kept coming!

    On behalf of Landor and the strategy team, I would like to thank the Sydney Marketing Society for hosting this event, and for all of the students who came out to have a chat with us. We had a great time.

    If you are interested in applying for a strategy internship, please send your CV and covering letter to Melissa.Natalizio@landor.com

    Cheers,
    Devin, “the token intern”

     


  6. Talk: How I Got Started In Visual Communication

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    The Apple store in Sydney is currently running a series of workshops and events featuring industry professionals who share their tips and tricks on working in the creative industry.

    Our Junior Designer, Violetta Chalmieva, was invited to be part of a panel of recent graduates sharing their real-world advice on establishing a career in graphic design. It was an inspiring evening with Violetta encouraging students to find what drives them to work in the discipline of design and use that as a compass to guide them through their career.

    Some lessons for us all:

    Build your confidence - Do your best. Build rapport with those you look up to. Their encouragement, and the good work you do WILL serve as a foundation for your confidence.

    Put yourself out there - For example, enter awards, enter competitions: winning WILL drive your forward and build your self-belief. You will remember the wins. You will not remember not winning, so don’t be afraid.

    Immerse yourself in the industry – Try in any way you can to expose yourself to a broad spectrum of work and build your network. Look to get practical and APPLY your learned skills – that’s when you learn the most.

    Know your why - On top of believing in yourself, it’s crucial to also believe in this industry and in this profession. Remembering your ‘why’ will also keep you driven and will ultimately lead you to the right place.

    Find the right cultural fit - Usually that’s people with the same why as you.

    Finally, be good. And keep being good.

    Be confident about your dreams – you’re only limited by your imagination. Let your why guide you and it will ultimately bring you to your dreams.

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